- INDUSTRY: Museum
- ROLE: Graphic Designer
- YEAR: 2016
The National Center for Civil and Human Rights is a cultural center that focuses on the American Civil Rights Movement and it’s located in downtown Atlanta. It also explores today’s struggle for human rights worldwide.
The National Center for Civil and Human Rights needed collateral material for their Spanish-speaking visitors. They were content with the existing material for their English-speaking visitors and wanted to keep the same visual narrative. Mirroring the current materials made sense. The collateral materials consisted of a hotel rack card and a brochure. I created the typographic portrait featured on the front of the brochure since no native files existed.
The typographic portrait featured on the front of the brochure was one of the main elements the Center wanted to maintain throughout the Spanish collateral material. Since there was no working file of the portrait, I had to recreate it from scratch.
Hotel Rack Cards
Some of the considerations taken when designing this included having a visual element near the top of the rack card that signaled that this was the Spanish version.