- INDUSTRY: Tech
- ROLE: Graphic Designer
- YEAR: 2019-2020 (7 mo.)
Evident ID is a tech start-up focusing on identity and credential verification. They specialize in operationalizing identity for businesses. Some of their clients include: AirBnB, Wag, Marsh and Porch.
As Evident prepared to move into a new, larger space it became a necessity to put together environmental graphics that could help the team navigate the space in a meaningful way. It was important that the spaces were memorable enough that employees could easily recall what side of the building their meeting was on. The concept of the space was centered around strength of authentication practices and historical verification practices.
In total I designed 8 of the 15 accent walls located in a variety of conference and huddle rooms as well as the break room wall which featured the company’s core values. I worked on this project alongside the UX/UI designer. The project required regular check-ins with leadership, including the CEO as well as working alongside the interior designer.
Crafting a visual system
During my time at Evident, there was a clear need to create a strong visual system for collateral pieces, one that would aid in brand recognition and help the sales team better communicate about the product. Working closely with the marketing and sales team, I created a series of templates for data sheets, partnership documents, eBooks, and white papers.
Form and function were both extremely important when designing these client-facing documents. The tabs on the left side were placed there to help both the user and sales team know which solution the data sheet was addressing. The color bar at the bottom was used to differentiate the collateral whenever printed.
Evident was in need of flexible, versatile powerpoint templates that could help the Sales team and other team members put presentations together. Using Google Slides, I designed a number of presentations. Above you can see the pitch deck I designed for them.
Evident needed to make some updates to their website in order to differentiate their services and solutions. After doing a design audit, it became clear that the hero images were too repetitive and monotone (blue overlay image).
The solution to the problem was to make the Service hero images be a solid color. The hero image area features the rest of the services on a secondary nav below so that the user can toggle through and explore the rest of the services.
The Evident solutions page was also in need of some differentiation. The same blue overlay laid on top of the hero image and was not inviting the user to explore.
The solution to the problem was to make do a split-screen treatment featuring a breadcrumb-like identifier in the upper right followed by the value proposition and CTA.
Other fun things i designed
I designed a handful of infographics during my time at Evident. While staying true to the branding, it was important for me to make these infographics look attractive and interesting.
Evident participated in the 2019 Walk, Wag, N’ Run to benefit Ahimsa House, a nonprofit organization dedicated to help victims – both people and their pets – of domestic violence. It was important that the shirts communicated what Evident did as a company and that they were versatile enough so the team could wear them at different athletic events. I worked alongside the sales and marketing team on this project.