Development Innovations Group
Development Innovations Group (DIG) is a non-profit organization that implements development initiatives across the globe, focusing on nations experiencing post-conflict and/or post-disaster situations.
Industry
Non-profit
A New Era
The goal was to reimagine the logo and branding and have it tie to CRDF Global in some way. The existing maroon color was an element that needed to be maintained in order to honor and respect DIG’s legacy.
Nostalgic, Yet Fresh
I was tasked with redesigning the DIG logo. In the initial stages, the stakeholders requested several iterations that were more pictographic in nature. However, as I reworked the logo and explored the monogram a bit more, I arrived at a version that truly was an ode to the old DIG logo. The interlocking, diagonal letters allowed for a nostalgic yet fresh look and in the end was the version chosen.
At Play
The idea woven through all of the designed materials was to keep the look and feel both clean and crisp.