Evident is a tech start-up focusing on insurance, identity and business verification headquartered in Atlanta, GA. They specialize in offering software solutions for businesses focusing on compliance and risk management. Some of their clients include: AirBnB, Wag, Marsh and Porch.
Software as a Service (SaaS)
Graphic Designer
Evident needed to make some updates to their website in order to differentiate their services and solutions. After doing a design audit, it became clear that the hero images were too repetitive and monotone (blue overlay image).
The solution to the problem was to make the Service hero images be a solid color. The hero image area features the rest of the services on a secondary nav below so that the user can toggle through and explore the rest of the services.
Evident needed to make some updates to their website in order to differentiate their services and solutions. After doing a design audit, it became clear that the hero images were too repetitive and monotone (blue overlay image).
The solution to the problem was to make the Service hero images be a solid color. The hero image area features the rest of the services on a secondary nav below so that the user can toggle through and explore the rest of the services.
During my time at Evident, there was a clear need to create a strong visual system for collateral pieces, one that would aid in brand recognition and help the sales team better communicate about the product. Working closely with the marketing and sales team, I created a series of templates for data sheets, partnership documents, eBooks, and white papers.
Form and function were both extremely important when designing these data sheets. The tabs on the left side were placed there to help both the user and sales team know which solution the data sheet was addressing. The color bar at the bottom was used to differentiate the collateral whenever printed.
Visual interest was key to designing the whitepaper templates for Evident. It was important to emphasize having these pieces be exciting and different from each other, while also staying true to the visual system.
To differentiate the eBook from other printed pieces, I opted for a square dimension. Using some of the accent colors as well as bold sizes allowed me to craft ebooks that were dynamic while still staying true to the brand.
I also developed PowerPoint templates working alongside the sales team to support their needs and communicate information in a clear and enticing way.
During my time at Evident, there was a clear need to create a strong visual system for collateral pieces, one that would aid in brand recognition and help the sales team better communicate about the product. Working closely with the marketing and sales team, I created a series of templates for data sheets, partnership documents, eBooks, and white papers.
Form and function were both extremely important when designing these data sheets. The tabs on the left side were placed there to help both the user and sales team know which solution the data sheet was addressing. The color bar at the bottom was used to differentiate the collateral whenever printed.
Visual interest was key to designing the whitepaper templates for Evident. It was important to emphasize having these pieces be exciting and different from each other, while also staying true to the visual system.
To differentiate the eBook from other printed pieces, I opted for a square dimension. Using some of the accent colors as well as bold sizes allowed me to craft ebooks that were dynamic while still staying true to the brand.
I also developed PowerPoint templates working alongside the sales team to support their needs and communicate information in a clear and enticing way.
